Social Revolution

January 28, 2015 RAVEN5

Social has replaced a few things such as photo albums, diaries, white pages, yellow pages, classifieds, collaging, telephones, intercom, pagers, answering machines, fax machines and the postal service. It has been a true revolution, a technological upheaval the magnitude of which we have never seen. This revolution could be compared to the early 1910’s when the number of automobiles surpassed the number of horse drawn buggies. Social networking leads as the top online activity globally, accounting for one in every five minutes of online usage.

Social media has changed and continues to impact:

• the way we work
• the way we communicate
• the way we spend our time
• the way we get the news
• the way we learn
• our personal interactions
• what we create
• how we buy
• the way we applaud and complain
• how we influence others
• how we collaborate
• how we investigate
• how we evaluate.

Social Media Stats

Here are some of the stats to give you a sense of the overall usage of the top social media channels.

Facebook

– 1 Billion users
– 854 MM active users
– 50% login daily
– Average user has 130 friends – Users share 1 million links every 20 minutes
– People spend 700 Billion minutes a month on Facebook

Twitter

– 600+ MM users
– 241 MM active users
– 5,700 tweets happen every second
– 2.5% engagement rate

LinkedIn

– 300 Million users in 200 countries
– 21.4 MM unique US visitors
– 47.6 MM unique global visitors
– 95% of companies use it to find and attract employees

YouTube

– 1 Billion+ unique visitors each month
– 6 Billion hours of video watched each month.
– Every minute, 100 hours of video is uploaded

Pinterest

– 70 MM Active Users
– 32% male / 68% female
– Trending Topics: décor, fashion, recipes, babies, weddings

Snapchat

– 100 MM Active users
– 400 MM snaps/day
– 1 billion “Stories” viewed per day

Google+

– 300 MM Active users
– 20 MM mobile users
– Average time spent is 7 mins

Flickr

– 5 Billion images hosted
– 13x more than the library of congress

Social is about creating connections and our question to you is “what are you creating?” Get the latest tips on how social media can assist your business or brand in our free 2015 Social Marketing White Paper.

Alex Page, RAVEN5 Ltd January 2015

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