Promoted Tweets and Facebook Ads – Social Media

Twitter launched (in April ) its advertising platform under the name Promoted Tweets. Interestingly enough, I haven’t been really overwhelmed with the results or seen that many ads. But I see too many Faceook ads.

On Facebook, you can see the ads with regularity. Recently one of my Facebook friends was complaining about the type of ads that were appearing on her profile.

If you’ve implemented a Facebook Ad you would be aware of the fact that ads can be self-generated and targeted in a multitude of ways. As such, Facebook doesn’t have anything to do with what type of ads show up next to your profile.

The advertisers can be novice or veterans and may well have you or one of your attributes targeted, rightly or wrongly. This has nothing to do with Facebook. You can get all the information about Facebook ads on this link. If you manage a page check it out, it’s simple and easy!

Back to Twitter and promoted tweets, they are called out at the top of some Twitter search pages. Promoted tweets can also be found along the “Trends” section to the side. Twitter has all paid ads labeled as “Promoted” indicating it is an ad.

I just ran a test and of the eleven trends listed, only one was paid at the moment. “Quitting Sucks” provided by Nicorette. Frankly, I’m not sure if there wasn’t disclosure that I would have even noticed. That being said, clearly this could be abused.

Social Media Advertising has yet to be fully explored. Twitter is approximate 5 years old now and the advertising revenue model has not yet been proven. Ad spending is still only about 7% of the 25.1 billion online ad market, as reported by eMarketer.

You can be sure with over 160 million users, growing by 375,000 users daily, and over 90 million tweets daily that advertising will factor into Social Media.  You can find out more about the Twitter Business Help Centre or contact your Digital Agency to assist you. Beware, there is a lot to learn.

Facebook Ads, Twitter Promoted Tweets will continue to grow, develop and be enhanced. The financial opportunities are well beyond the scope of what we’re used to in old world advertising. To put things in perspective, social media is blowing television ratings and even Super Bowl rating out of the water.

A current example is Pepsi’s leadership role in social media marketing, leaving Super Bowl television advertising behind. Something you should consider is social media advertising – or maybe your customers aren’t using social media?

Michael Bickerton, Raven5 Ltd, January 2011

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