Online Purchases

July 21, 2010 Michael Bickerton

According to the CMA (Canadian Marketing Association), “nearly 80% of US Adult online consumers made an internet purchase in the previous six months”. As well, “over 50% of Canadian internet users actually bought something online”. Let’s talk online purchases.

Significant numbers, what are the most popular online purchases?

Books
Clothing, Shoes, Accessories
Videos, DVDs, Games
Airline Tickets
Electronic Equipment

Almost 82% of consumers paid directly online for their purchases, despite the fact that 77% are concerned about their online security and about online credit card use.

The important facts here; online purchases are growing at a rapid rate. The number of products offered is expanding, and that trend is going to continue not only in North America but world wide. We recommend you work with your digital agency in developing your online offering and checkout.

Michael Bickerton, Raven5 Ltd, July 2010

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